Resume

GANNETT - USA TODAY NETWORK | ART DIRECTOR
March 2023 - Present | Remote

• Concept, guide and inspire elevating on-brand creative work with designers and writers

• Lead ideation and creative development of multi-channel marketing campaign deliverables

• Direct clear, insightful, and objective feedback connected to brief and strategic solutions

• Foster a culture of curiosity and innovation with the team while keeping up with best practices

• Build relationships partnering with cross-functional teams in marketing and development

• Effectively communicate, present, pitch and document creative ideas and processes

AMAZON | ART DIRECTOR
May 2022 - Feb 2023 | Remote | Contract

• Led creative concept and execution of Amazon Prime channel marketing campaigns

• Established co-branded design strategy for partnerships with Grubhub and Discover

• Executed strategic campaign initiatives while raising the creative bar per iteration

• Collaborated with stakeholders to marry the brand voice and style to design objectives

• Evaluated performance, informed creative direction, and presented alternatives using data

J.D. POWER | LEAD VISUAL DESIGNER
Aug. 2020 - May 2022 | Remote | Contract

• Led design of digital experiences for channel marketing campaigns and events

• Evolved the company’s visual identity and brand strategy alongside stakeholders

• Translated concepts and designs into channel campaign plans and touch points

• Designed compelling digital experiences, brand communications and print collateral

• Developed guidelines, creative assets, hero graphics, illustrations and iconography

SAFECO INSURANCE | CREATIVE LEAD
Dec. 2018 - Aug. 2020 | Seattle, WA | Contract

• Led corporate rebrand design strategy across marketing and development teams

• Set the direction that influenced the work of designers and writers in marketing

• Led visual presentations and specifications of digital experiences for development

• Brainstormed creative concepts with writers and stakeholders based on style guides

• Developed brand guidelines, templates, illustrations, iconography and infographics

MICROSOFT | LEAD GRAPHIC DESIGNER
Aug. 2017 - Jan. 2019 | Bellevue, WA | Contract

• Executed creative campaigns for retailers on the U.S. Retail Channel Marketing team

• Led creation of campaign assets, product pages, ads, emails, renders and print

• Adhered to brand guidelines for Amazon, Best Buy, Walmart and GameStop

• Designed across all major product categories: Xbox, Office, Windows and Surface

• Produced branded digital marketing and print collateral for online and storefront

ALLYTICS | SENIOR GRAPHIC DESIGNER
Aug. 2015 - Aug. 2017 | Redmond, WA

• Led design of B2B digital marketing collateral for Microsoft, Amazon, Dell and Cisco

• Mentored and collaborated with team of designers alongside creative director

• Managed the best practice of multiple corporate brand identities and assets

• Developed presentations, emails, iconography, illustrations, ebooks and infographics

• Led project development, feedback, content strategy, briefs and specifications

GREENSPUN MEDIA | SENIOR GRAPHIC DESIGNER
Aug. 2012 - Jul. 2015 | Las Vegas, NV

• Developed print and digital advertising for Las Vegas Weekly and Las Vegas Magazine

• Conceptualized and revised ads efficiently with advertising executives and traffic

• Designed print ads, editorials, emails, display ads, GIFs, media kits and style guides

• Executed advanced typography methods, alignment, cropping, coloring and effects

• Adjusted, touched-up and color-corrected photography for use in ads and editorials

Experience

SKILLS
CREATIVE & ART DIRECTION
CORPORATE BRAND IDENTITY
GUIDELINES / TOOLKITS
BRAND TEMPLATES
MARKETING CAMPAIGNS
DIGITAL ADVERTISING
UX & UI / VISUAL DESIGN
WIREFRAMING / PROTOTYPING
CREATIVE MANAGEMENT

TOOLS
ADOBE CREATIVE CLOUD
FIGMA / XD
SKETCH / INVISION
POWER POINT / MICROSOFT 365
ASANA