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Carlos Herrera Design
  • Work
  • About
  • Resume
  • Contact

Resume

USA TODAY | ART DIRECTOR
Apr 2023 - Oct 2025 | Remote

  • Conceptualized, and inspired the elevation of on-brand creative with designers and writers

  • Led creative ideation and development of multi-channel marketing campaign deliverables

  • Directed clear, insightful, and objective feedback connected to brief and strategic solutions

  • Fostered a culture of curiosity and innovation while keeping up with design best practices

  • Built relationships by partnering with cross-functional teams in marketing and development

  • Effectively communicated, presented, pitched and documented innovation and processes

AMAZON | ART DIRECTOR
Apr 2022 - Mar 2023 | Remote

  • Led creative concept and execution of Amazon Prime partner marketing campaigns

  • Built and aligned co-branded design strategy for partnerships with Grubhub and Discover

  • Executed strategic campaign initiatives, consistently raising the creative bar per iteration

  • Collaborated with cross-functional stakeholders to integrate brand voice and style with goals

  • Analyzed campaign performance and leveraged insights to present data-driven alternatives

J.D. POWER | LEAD VISUAL DESIGNER
Aug 2020 - Mar 2022 | Remote

  • Led design of digital experiences for channel marketing campaigns and flagship events

  • Evolved the company’s visual identity and brand strategy alongside key stakeholders

  • Translated concepts and designs into actionable channel campaign plans and touch points

  • Created compelling digital experiences, brand communications and event print collateral

  • Produced design toolkits, creative assets, landing pages, illustrations and iconography

SAFECO INSURANCE | CREATIVE LEAD
Jan 2019 - Aug 2020 | Seattle, WA

  • Led corporate rebrand design strategy across marketing and development teams

  • Set the creative direction that guided the work of designers and writers with marketing

  • Directed visual presentations and specifications of digital experiences for production

  • Brainstormed creative concepts with writers and stakeholders based on style guides

  • Developed brand guidelines, templates, illustrations, iconography and infographics

MICROSOFT | LEAD GRAPHIC DESIGNER
Jun 2017 - Jan 2019 | Bellevue, WA

  • Executed creative campaigns for U.S. Partner Channel Marketing, supporting major retailers

  • Ensured brand consistency for partners including Amazon, Best Buy, Walmart and GameStop

  • Designed across all major product categories, including Xbox, Office, Windows and Surface

  • Led creation of campaign assets, including product pages, emails, ads, and print signage

  • Developed branded digital marketing and print collateral for online and in-store channels

ALLYTICS | SENIOR GRAPHIC DESIGNER
Jul 2015 - Jun 2017 | Redmond, WA

  • Led design of B2B digital marketing collateral for Microsoft, Amazon, Dell and Cisco

  • Mentored and collaborated with team of designers alongside creative director

  • Managed the best practice of multiple corporate brand identities and assets

  • Developed presentations, emails, iconography, illustrations, ebooks and infographics

  • Led project development, feedback, content strategy, briefs and specifications

GREENSPUN MEDIA | SENIOR GRAPHIC DESIGNER
Aug 2012 - Jul 2015 | Las Vegas, NV

  • Developed print and digital advertising for Las Vegas Weekly and Las Vegas Magazine

  • Conceptualized and revised ads efficiently with advertising executives and traffic

  • Designed print ads, editorials, emails, display ads, GIFs, media kits and style guides

  • Executed advanced typography methods, alignment, cropping, coloring and effects

  • Adjusted, touched-up and color-corrected photography for use in ads and editorials

 

Experience

SKILLS
CREATIVE & ART DIRECTION
BRAND IDENTITY SYSTEMS
DIGITAL & CAMPAIGN STRATEGY
UI/UX DESIGN, VISUAL DESIGN
WIREFRAMING & PROTOTYPING
EMAIL & SOCIAL MARKETING
TEAM LEADERSHIP & MENTORSHIP

TOOLS
ADOBE CREATIVE CLOUD
FIGMA / XD / OFFICE 365
POWER POINT / TEAMS
ASANA / SLACK