Transformed USA Today’s visual identity, turning outdated brand guidelines into scalable design systems and modular templates supporting both cropped and full-bleed imagery; improving cross-channel consistency and driving significant audience engagement growth.
Achieved record CTRs and strong performance gains leading user-centered, product-focused campaigns driving high-value subscriber actions, highlighting underused features, optimizing email journeys, and expanding engagement into acquisition channels.
Drove engagement and conversions for USA Today’s Flash and BAU campaigns, shaping offer strategy, urgency messaging, and CTAs by testing message-led and image-led approaches, maximizing impact and guiding cross-channel consistency.
Boosted adoption, engagement, CTRs, downloads, and sign-ups leading a high-impact onboarding series promoting shared subscriptions, newsletters, and alerts. Led wireframes, layouts, and visual strategy to enhance user journeys across channels and brands.
Built and scaled a modular template system to 250+ markets, elevating performance with bold, color-blocked sections and flexible full-bleed image layouts, optimizing offer strategy, messaging, and CTAs across channels.
Led visual strategy for the 2025 NFL and college football acquisition campaigns, building a scalable design system with bold typography and high-impact product visuals that drove engagement and unified brand consistency across teams and markets.
Led creative strategy and execution for Amazon Prime partnership marketing campaigns across multi-channel touchpoints, driving co-branded partnership initiatives with Grubhub and Discover and launching a new prescription savings benefit for Prime members.
Led design of animated PowerPoint templates for the Microsoft Surface launch, creating custom icons and flexible layouts while establishing animation and master slide standards to ensure brand consistency.
Built a scalable event branding system for Microsoft’s global community program, including animated presentation templates, custom iconography, print collateral, and flexible placeholder-based layouts.
Led design of multi-channel campaign assets for the Microsoft Surface product launch, including toolkits, digital ads, in-store displays, and print, ensuring brand and key art consistency across major U.S. retailers.
Led design of multi-channel creative campaign assets for Xbox across major U.S. retail partners, including GameStop, Amazon and Best Buy, ensuring brand and key art alignment across digital, print, and in-store.
Led visual identity redesigns and rebrand strategy during Liberty Mutual’s acquisition, defining standards and guiding teams across multi-channel campaign assets.
