Evolving brands. Guiding teams.

Creative leader with 10+ years of experience shaping visual identities, multi-channel campaigns, and digital experiences. Expert at translating insights into scalable brand systems, setting direction, mentoring teams, and leading strategic storytelling that drives engagement and results, while evolving brands true to their core. Grid-obsessed, I think in creative systems, not just guidelines, and lead collaboratively with a strong eye for detail.